Blue Label


English: Bottle of Johnnie Walker Blue Label i...

English: Bottle of Johnnie Walker Blue Label in a gift box. (Photo credit: Wikipedia)

Sitting at the edge of my dad’s study, gathering dust but not losing its shimmer, wrapped in velvet, beckoning with an aloof air. Even before my palate had learned to savor the taste of whisky, I had developed a fascination for this mysterious drink!

Kudos to Johnnie Walker for creating this masterpiece, long after the world had acknowledged him as a master blender and was ready to take him at his word without skepticism. He then launched this premier brand shrouded in mystery, not revealing the blend or age. Few skeptics still argue that it is not worth its price but the small voice of dissent gets drowned in the voice of masses. Amazing marketing and branding!!

Years later I did get to savor the unique nectar, devouring every drop of the expensive unadulterated liquid bought out of my own money. It is the unique aroma that hits you when you uncork a bottle after removing it from its velvet box packing, making the entire experience so memorable. Someday I will do justice to the bottle still sitting and gathering dust in my father’s study, beckoning with an aloof air!!

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A dreamer. An intellectual, spoiled by the world of literature trying to find sanity through traveling and expression through Visual Art and writing! Hope you like my expressions on this blog!!

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5 comments on “Blue Label
  1. Pankaj says:

    Wow, this would entice a teetotaler to convert.

  2. security says:

    Your information Helped me Thanks you Much

  3. Nice Blog with Excellent information

  4. I really like what you’ve done with the thmeme but I was asking myself if you are the one that created it or you just bought it and customized it?

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